Tue, Jun 9, 2026 · 11 min read

Comnyang, a pixel cat that lives on your desktop, had sold nothing since launch. Varnan found it on Reddit and posted one Instagram Reel with no paid deal, taking the maker from $0 to $2,368 across 524 orders in a week, plus 3.3M views.

Tue, May 19, 2026 · 13 min read

opendirectory launched with no audience, budget, and creator deals. In 30 days it hit 10,000+ npm downloads, 350+ GitHub stars, and a 28.5% open rate on cold outbound. Here is what we did, with the numbers, the posts, and the funnel.

Thu, Mar 12, 2026 · 18 min read

We helped three AI companies at different stages reach developers. Our campaigns generated 108K views, 3,262 saves, and 3,051 shares using a single short-form video format.

Fri, Mar 6, 2026 · 10 min read

Git City, a 3D world where every GitHub developer is a building, had 211 signups a day with a completely flat growth curve. Varnan found the project organically, posted a single 33-second Instagram Reel with no paid deal, and drove 55x growth in daily signups, 19,000+ new developers in 48 hours, and 828K views.

Wed, Mar 4, 2026 · 20 min read

Seven open-source projects had solid tech but zero distribution. Varnan used strategic video content to generate 8,500+ GitHub stars, 3.7M+ views, and a predictable 25-35% comment-to-star conversion rate across all of them.

Mon, Dec 15, 2025

Server Survival is an open-source tower defense game that teaches cloud architecture. With little visibility in a crowded developer education market, Varnan helped it break through - driving 1,000+ GitHub stars, contributor growth, and direct attribution from new community members.

Mon, Dec 8, 2025

Athina AI, a YC-backed LLM observability platform, struggled with discovery despite a strong product. Varnan used value-first Reddit strategy to drive 15–20× user growth, 10K+ upvotes, enterprise customers, low CAC, and AI search visibility.